Twitter always tried to downplay it, but they learned early on that outrage drives clicks. A short character limit encourages Hot Takes without nuance or context; an algorithm that shows you your personal hot-button tweets will make you tweet in outrage.
We've heard a lot about disinformation in the last few years, but far too little about the structural problems with corporate social media.
They've done huge damage to our society, and it's time for change. Luckily, one deranged billionaire has made that really really obvious.
My personal rule for Twitter now is that I will not ordinarily contribute value to it. I will tweet criticism and explainers about Twitter, and I will promote alternatives to Twitter. That's all Elon is getting from me.
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@kazriko that is incorrect. It is optimising for "engagement" and learned that, statistically, anger is engaging. Twitter's engineers probably can't tell you exactly what the basis of their ML models' decision-making is.
The responsibility lies with the creator of the technology, who could use different models and target different metrics, not with the users.